TransformingPractices.Building Legacies.
Business coach, author, and CEO helping dental and orthodontic practices worldwide achieve extraordinary growth through world-class customer service, hospitality, and sales strategy.
The Best Business Wins. Not the Best Clinician.
With over 26 years of experience, Brian Wright has built one of the most recognizable names in dental and orthodontic business development. As CEO of New Patient Group and WrightChat, he has grown practices across the globe by installing the world-class hospitality and sales systems of companies like Walt Disney, Ritz Carlton, and Starbucks.
A trusted faculty member at Align Technology and a recognized speaker for Invisalign and OrthoFi, Brian brings a rare combination of real-world business acumen and stage presence that resonates with owners, doctors, and teams at every level.
International Keynote Speaker
Brian commands stages worldwide, delivering transformational talks on business growth, consumer psychology, and the art of building 5-star experiences.
Business & Life Coach
From practice owners to C-suite executives, Brian coaches leaders to unlock extraordinary performance in their organizations and personal lives.
Industry Author
Regular contributor to Dental Economics and BentsonCopple reSource — the authoritative journals of the dental and orthodontic industries.
Trusted & Featured By
How Brian Can Elevate
Your Business
Three proven platforms. One mission: making your practice or business the undeniable choice in a competitive marketplace.
Practice Growth Consulting
New Patient Group
A comprehensive practice growth platform built around 5-star customer service, consumer psychology, and digital marketing. Serving dental, orthodontic, and specialty practices worldwide with strategies drawn from the finest B2C organizations on earth.
- Customer Service & Hospitality Training
- Digital Marketing Strategy
- Revenue & Conversion Optimization
- Team Culture Development
Live Concierge & Phone Conversion
WrightChat
WrightChat is a fully customized customer service, hospitality, and sales team that converts your incoming phone calls and website visitors into scheduled appointments — freeing your in-office team to deliver exceptional care.
- Inbound Call Handling & Scheduling
- Live Website Chat Concierge
- Online Scheduling Management
- Sales Conversion Training
One-on-One & Group Programs
Coaching & Speaking
Brian works directly with practice owners and business leaders as a business and life coach, crafting individualized roadmaps for growth, leadership, and personal fulfillment. Available for national conferences, private events, and corporate keynotes.
- Executive Business Coaching
- Life & Performance Coaching
- National Conference Keynotes
- Team Workshops & Seminars
“More than 80% of everything that occurs inside the practice environment is business, marketing, and consumer related. These are the things that get patients to choose your practice over your competition.”
— Brian Wright
The Brian Wright Show
Podcast
Insights You Can Act On — Every Episode.
Hosted since November 2012, The Brian Wright Show (formerly the New Patient Group Podcast) is one of the most listened-to resources for dental and orthodontic professionals who refuse to leave growth to chance.
Brian brings his signature blend of tough love, real data, and actionable frameworks to every episode — covering everything from consumer psychology to leadership to the future of your practice.
Bring Brian to Your Event or Conference.
Brian has delivered keynotes and workshops at national and international conferences, corporate events, and private engagements — with clients including Align Technology, Johnson & Johnson, and NASA. His sessions are equal parts enlightening, entertaining, and immediately actionable.
Book Brian to Speak→Ready to Transform Your Practice?
Whether you want to book Brian as a speaker, explore coaching, or learn more about New Patient Group and WrightChat — reach out. Brian and his team respond personally to every serious inquiry.
Speaking Inquiries
Book for your event or conference
Coaching
Business & Life Coaching Programs
New Patient Group
Practice Growth Consulting
WrightChat
Concierge & Phone Conversion